How To Become a Successful Commercial Photographer

How To Become a Successful Commercial Photographer

Photography is a very lucrative profession, especially commercial photography. Commercial photography is set up to make a profit like any other business venture. If your dream is to make money, there are ways of becoming a successful commercial photographer.

Like any business, the first thing you have to do is to have a business plan. When you have a business plan, it means that you are taking your talent for photography to the next level. A business plan will help you break down the different parts of a business, such as cash flow, expenses, ownership, and competition.

Next is to assess how much it will cost you to start up the business. Photography equipment doesn’t come cheap. So, do a market survey of things you will need as well as what it will cost to get business licenses, insurance, a website, and accounting software which are the essentials of any modern business.

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Make sure you invest in quality photography equipment. Get two cameras, two high-quality lenses, two flashes, and Photoshop and Lightroom to edit the images. The second camera will be the backup camera.

Every commercial photographer has a portfolio either as an album catalogue or an online portfolio showcasing their best work. So, put together a photography portfolio that demonstrates your skill. Endeavour to keep your portfolio updated. Potential customers want to see your latest and relevant photographs.

Take advantage of social media to promote yourself and your work. Anything or anyone that isn’t on social media these days are missing out.

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From Visually.

Basic Photographer’s Equipment

Basic Photographer’s Equipment

Every profession has its working tools and photography is not an exception. As a photographer, here are some basic items that you need to function very well.

Camera Bag

Every photographer needs a camera bag. It is your trademark as a photographer. You can get a camera bag with padded interiors and rain flaps, or a backpack for easy movement from place to place.

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Camera Straps

There is no professional camera without a neck strap that comes with it. The neck straps hold and balance the camera when the photographer is working.

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Memory Card Wallets

A memory card wallet is used to store memory cards for easy identification and inventory. Also, memory card wallets are necessary for holding memory cards because they are small and delicate.

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Cleaning Kits

Cleaning kits are necessary for the care and longevity of photography equipment. If you are a photographer, then you should be cleaning the lenses of your camera with a cleaning kit.

External Hard Drive

An external hard drive helps a photographer to transfer large folders, back-up image catalogues, or make more room on their computer. If you are a professional photographer, then you need this equipment.

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Tripod

Even though a camera is best held by hand for a perfect shot, to get the best of certain kinds of shots, a tripod is necessary to safely stabilise a camera.

Memory Card Reader

One of the best inventions of modern photography is the memory card reader. As a photographer, you will always need to quickly and efficiently get your digital images uploaded to a computer to edit and enhance and then store them till needed.

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Top New Zealand Photographers

Top New Zealand Photographers

New Zealand is the ideal location for photographers. From the landscape to wildlife to the people and more. Here are the top photographers from New Zealand.

Mark Emirali

Mark Emirali is a photographer that finds wonder in the landscapes, people, and places of New Zealand. He takes delight in photographing the West Coast of Auckland and its captivating coastline.

Mike Hollman

Mike Hollman specialises in taking shots of nature, wildlife, and landscapes. He also captures architecture and scenes from his many travels. With a career spanning over two decades, his work has been published in four books and several magazines.

Justin Aitken

Born in South Africa and lives in Auckland, New Zealand, Justin Aitken shoots a range of subject matter including portraits, weddings, and landscapes.

Adrian Barrett

Barrett takes his photographic inspiration from the details of nature and people. He also specialises in beautiful and artistic black and white photographs.

Jackie Ranken

Jackie Ranken specialises in landscape art. She enjoys shooting aerial views of her local area in addition to portraits.

Michel Perrin

Originally from France but has over the decade made New Zealand his home, Michel Perrin specialises in portraiture, commercial, and fine art, and is considered a master in the industry.

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Jane Trotter

Jane Trotter is an abstract photographer that creates works of minimalist art, which appear surreal and dreamlike in quality. She uses bright colours, bold shapes, and simple techniques to deliver works of great effect and incredible impact.

Craig Robertson

Craig Robertson specialises in industrial photography. His photographs are mature and clear but retain a playful quality. His collection includes portraits, fine art, and natural landscape images.

New Zealand is the land of talented photographers and these are some of the top ones.

Tips for Creating a Quality Portrait

Tips for Creating a Quality Portrait

No two photographs are ever the same even if the subject is the same. There are tips every portrait photographer should know for creating a quality portrait.

Location

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The choice of where a portrait will be captured can influence many aspects of the photos. Location can suggest how a portrait should be lit, framed, and the subjects posed. An interesting ambient light poses the subject to be photographed to achieve a flattering portrait.

Lighting

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Good lighting is very important to achieve an exceptional portrait. The way light falls across a person’s face and body are arguably one of the most important aspects of a portrait.

Lighting can be used to create drama, accentuate features, or hide problem areas. The lighting of a portrait can make people look their best or worst. In a photo, the light patterns that fall across a person’s body and face are dictated by the direction and quality of light.

Crop

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The crop refers to what the photographer chooses to exclude when composing his frame. What a photographer chooses to exclude from the frame is as important as what he or she chooses to include. Considering what to exclude from the frame can make the difference between a beautiful portrait and an amateur shot.

Framing

Framing is how a photographer decides to situate the subject in the crop.

Posing

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Posing comes down to the idea of accentuating strengths and downplaying problem areas using angles and perspective. The main idea when posing is that body parts closest to the camera should be accentuated while areas further away get de-emphasised.

Technical Settings

Technical settings include things like the choice of shutter speed, aperture, iso, strobe settings, lens choice, and post-processing.

Quality portraits are not dictated by specific settings. What makes a good portrait is when the technical settings are chosen to compliment the other core elements of the photo. If the technical settings distract from the location, lighting, composition, or expression, they are likely not well executed.

Go ahead and create quality portraits with these tips.

Benefits of Getting the Right Photographer

Benefits of Getting the Right Photographer

There are many benefits of getting the right photographer for your event or any other purpose. Hiring a professional photographer for your event is very important with many gains.

One of the benefits of getting the right photographer for your event is limitless customer service. The right photographer should be with you as you prepare for your event. For instance, you may have some questions about how the photos will look, or how the printing or editing process will be done.

A professional photographer should be always reachable and eager to answer all of your questions. With the right photographer, you will always receive excellent customer service when you need it the most.

Another benefit of getting the right photographer is that they offer great package deals. Those package deals may include editing, printing, and more. Also, they can help with the printing of the pictures from your events without you going to any printing lab.

Another benefit of getting the right photographer is the quality and style that they bring to an event. The right photographer is versatile enough to capture whatever you want to be captured. They can put in their best to give a client the right results.

These are just some of the benefits you can get from getting the right photographer for your event and any other purpose you need a photographer for. Feel free to contact us for more information.

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What a Photographer Can Do for You

What a Photographer Can Do for You

A photographer tells stories through images captured through the camera, expressing his or her personality and viewpoints through visual art. A photographer works as a freelancer and can offer services in fashion, studio work, travel, journalism, sports, nature, or events.

A photographer can offer quality photographs on your wedding day. A wedding day is one of the most important and memorable days in a person’s lifetime. So, you need the services of professional wedding photographers to capture a couple’s irreplaceable moments by taking creative, candid, and beautiful photographs of the wedding ceremony and reception.

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You can also need the services of a photographer if you are in the fashion industry. A fashion photographer photographs apparel, accessories, and fashion models. They can also collaborate with hairstylists, fashion stylists, makeup artists, and fashion designers to organise fashion shows.

If you are the editor of a magazine, newspaper, or the creative director of a photo agency, then you need a photographer to interpret and communicate an event through photographs. This type of photographer is called a photojournalist and can work as a freelancer or an employee.

If you are an art director, food stylist, prop stylist, and assistant, then you will be needing the services of a food photographer. Food photography is still-life photography that is used in cookbooks, blogs, magazines, social media, advertisements, and packaging.

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If you have a newborn baby and wish to have the baby photographed, then you need the services of a photographer. A newborn photo session takes time. The baby must be settled, cuddled, soothed, and posed to get the desired result. Each baby is unique, and so is each session.

Lastly, if you want your likeness captured, then you will need a portrait photographer. Portrait photography focuses on capturing a person’s likeness by the most prominent part. A portrait photo focuses on a person’s face. Other components, such as backgrounds and props, are still visible but are not the main focus.

There are many more things that a photographer can do for you. Connect with us for more information.

Types of Photographers

Types of Photographers

Like most industries, photographers specialise in one type of photography or the other. So, there are different types of photographers offering various services. Here are the common types of photographers in the photography industry that you need to know.

Commercial Photographer

A commercial photographer specialises in taking images for books, adverts, catalogues, and so on. They can also be contracted to take pictures of landscapes, buildings, machinery, products, and so on.

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Fine Art Photographer

A fine art photographer specialises in taking photos of artistic nature. They can be contacted by individuals or organisations like art galleries, interior decorators, churches, banks, hotels, and so on to take these pictures for them or take the photos and advertise for buyers.

Freelance Photographer

Freelancing means not working directly for any establishment. A freelance photographer works by commission or contract. They make their schedules and choose the kind of work they want to do. They negotiate their terms with an employer or agree with the terms of a particular job. The jobs may not be steady, but they are not restricted in the kind of projects they can do.

Photojournalist

A photojournalist, as the name implies, is a journalist that specialises in visual reporting of people and events. Photojournalists work for newspapers, journals, radio stations, magazines, or television stations. Photojournalists can be staff of media organisations or freelancers.

Studio/Portrait Photographer

A portrait/studio photographer takes photographs of people or individuals. They can do this in their studios or at events like weddings, religious or school ceremonies, fashion shows, political events, and so on.

This blog is your best plug on the services that photographers can offer. Connect with us for more information.